Part of an editor’s job is to guide authors through the complexities of transforming their idea into a printed and designed masterpiece.

CREATE > Books or articles start as an idea or theory. But how should the idea be presented? What should you lead off with, and who is it for?

CULTIVATE > You’ve already written your book or article, but it is it consistent throughout? Does it follow a tight and well-planned outline? Do you use expressions and language your readers will understand? Are there any spelling or grammatical errors? Is the usage appropriate?

CAPTIVATE > The words sing and are written in the right tone for your audience and prospective publisher, but what is the final presentation going to be? If you’re submitting the article to a journal or publishing house, you might be ready to captivate them with your polished manuscript at this point. But if you’re going to self-publish, do you need your Word document made into a professionally designed book template? Do you need the text imported into the template and laid out in final format? Do you need someone who understands design and publishing to work with the self-publisher or printer and guide the manuscript through the final printing?

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